Since 2005 when we hosted our first BRO-AM, we have invited kids from our benefitting charities for surf lessons and a VIP concert experience.
Surfing – Some of these kids had never been to the beach and most of the kids had never tried surfing. We wanted to share the unique joy of surfing but moreover, we wanted to give them a moment that allows them to believe that great possibilities are endless.
Concert – We let the kids have the best seats at the concert. They receive special VIP treatment that day. They are important. Their stories matter. They are celebrated and cheered on for the tenacious journey they are on. They get to rock out and just be kids for a day.