Sunny, beautiful San Diego has been an integral part of the people and musicians we have become. Music, art, surfing, access to the outdoors – these outlets kept us out of trouble and offered us a way to think about the big questions in life. The communities we grew up in believed in those outlets, and we do too.
On that flight home, we dreamed up an idea to give something back to our hometown, to rally our amazing community, and to invest in kids who might need a hand up.
What if we could bring together friends from the surf industry and the music industry for a charity surf contest that raised funds for kids in need? What if we gave a free concert on the beach? What if we used our stage to let homeless and at-risk youth know that their stories were powerful – as powerful as the music we play every night? We want those kids to know that they matter and that we celebrate the tenacity of the journey they are taking, and that we want to invest in their futures.
That’s how the BRO-AM was born. Over a decade later, our idea has grown into an iconic San Diego event that draws over 17,000 people for surf contests and a free beach concert. Through the contest and the beach concert, we shine a spotlight on some incredible San Diego organizations who are already mobilized in the community, making a concrete impact every day. The week preceding BRO-AM, we host a benefit party where attendees bid on silent and live auction items to raise funds.
Numerous companies and countless individuals give generously year after year to partner with us in raising awareness and funds for local organizations that support deserving local youth. BRO-AM has grown bigger than a rock band trying to do some good. It’s a community of compassionate, generous people coming together to make a difference in our world by investing in the next generation. We are honored to be part of this movement.
Jon, Tim, Chad, Jerome, Drew
The SWITCHFOOT BRO-AM Foundation is dedicated to giving back to the San Diego community by heightening the profile of and providing grants to nonprofit organizations that provide services to homeless, at-risk and disadvantaged youth, with a special focus on programs related to music, art and surfing.
Physical and Community wellbeing – food, shelter, health, belonging, connecting
Opportunity and Empowerment through music, art, surfing and education – the outlets that help us thrive
We endeavor to give back to the next generation, to partner with others who do the same and to inspire more people to give back in meaningful ways. BRO-AM has become a movement of givers and doers who believe that when each person plays their part, together exponential positive impact is possible.
Funds raised from BRO-AM 2017 support local youth initiatives with these organizations: