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BRO-AM gives back and invests in the next generation of youth.

Our Story

Over a decade ago, we sat on a flight home from Australia and talked about some of the amazing places we had visited around the globe. We kept coming back to a single truth - the place that meant the most to us, our favorite place to be, was HOME.

Sunny, beautiful San Diego has been an integral part of the people and musicians we have become. Music, art, surfing, access to the outdoors – these outlets kept us out of trouble and offered us a way to think about the big questions in life. The communities we grew up in believed in those outlets, and we do too.

On that flight home, we dreamed up an idea to give something back to our hometown, to rally our amazing community, and to invest in kids who might need a hand up.

What if we could bring together friends from the surf industry and the music industry for a charity surf contest that raised funds for kids in need? What if we gave a free concert on the beach? What if we used our stage to let homeless and at-risk youth know that their stories were powerful – as powerful as the music we play every night? We want those kids to know that they matter and that we celebrate the tenacity of the journey they are taking, and that we want to invest in their futures.

That’s how the BRO-AM was born. Over a decade later, our idea has grown into two iconic San Diego events – BRO-AM’s Benefit Party and Beach Fest. At the Benefit Party, join 500+ industry leaders, tastemakers, influencers, professional athletes, musicians, artists, and philanthropists for a fundraising event like none other.  At the Beach Fest, join 17,000+ in an empowering community movement of giving through a day of surf, food, fun, and live music.

Through both events, we shine a spotlight on some incredible San Diego organizations who are already mobilized in the community, making a concrete impact every day.

Numerous companies and countless individuals give generously year after year to partner with us in raising awareness and funds for local organizations that support deserving local youth. BRO-AM has grown bigger than a rock band trying to do some good.  It’s a community of compassionate, generous people coming together to make a difference in our world by investing in the next generation.  We are honored to be part of this movement.

Jon, Tim, Chad, Jerome, Drew

We Support

The SWITCHFOOT BRO-AM Foundation is dedicated to giving back to the San Diego community by heightening the profile of and providing grants to nonprofit organizations that provide services to homeless, at-risk and disadvantaged youth, with a special focus on programs related to music, art and surfing.

SWITCHFOOT BRO-AM Foundation: A thriving future for every kid.
BRO-AM focuses on initiatives in TWO areas that create a thriving future:

Physical and Community wellbeing – food, shelter, health, belonging, connecting

Opportunity and Empowerment through music, art, surfing and education – the outlets that help us thrive

We endeavor to give back to the next generation, to partner with others who do the same and to inspire more people to give back in meaningful ways. BRO-AM has become a movement of givers and doers who believe that when each person plays their part, together exponential positive impact is possible.

Funds raised from BRO-AM 2019 support local youth initiatives with these organizations:

Honorary Committee

Bob Hurley

Founder and CEO of Hurley International

Rob Machado

Pro Surfer; Founder of Rob Machado Foundation

Steve Altman

Chairman and Co-Founder of GigTown; Formerly President and Vice-Chairman of Qualcomm

Jon Sundt

Founder of Natural High

Terrie Yoshikane

Yoshikane Orthodontics

Jim Caccavo

Steelpointe Capital

Matt Battiata

Battiata Real Estate Group

Liam Ferguson

Kyth n Kyn

Chris Cote

Action Sports Personality

Bob Rota


Mia Park

Founding Director

Kiptyn Locke

Founding Director

Kim Goodeve-Green