OUR STORY
Twenty years ago, we sat on a flight home from Australia and talked about some of the amazing places we had visited around the globe. We kept coming back to a single truth - the place that meant the most to us, our favorite place to be, was HOME.
Sunny, beautiful San Diego has been an integral part of the people and musicians we have become. Music, art, surfing, access to the outdoors – these outlets kept us out of trouble and offered us a way to think about the big questions in life. The communities we grew up in believed in those outlets, and we do too.
On that flight home, we dreamed up an idea to give something back to our hometown, to rally our amazing community, and to invest in local, at-risk and disadvantaged kids to lift them up, fill in the gaps they have no control over, and show them that they matter.
What if we could bring together friends from the surf industry and the music industry for a charity surf contest that raised funds for kids in need? What if we gave a free concert on the beach? What if we used our stage to let homeless and at-risk youth know that their stories are powerful – as powerful as the music we play every night? We wanted to celebrate the tenacity of the journey they are taking, and invest in their futures.
That’s how the Bro-Am was born. Twenty years later, our idea has grown into two iconic San Diego events – Bro-Am’s Benefit Party and Beach Fest. At the Benefit Party, we gather 500+ industry leaders, tastemakers, influencers, professional athletes, musicians, artists, and philanthropists for a fundraising event like none other. At the Beach Fest, over 15,000 people come together for an empowering community movement of giving through a day of surf, food, live music and fun.
Through both events, we shine a spotlight on some incredible San Diego organizations who are already mobilized in the community, making a concrete impact every day.
Numerous companies and countless individuals give generously year after year to partner with us in raising awareness and funds for local nonprofits that support deserving local youth. Bro-Am has grown bigger than a rock band trying to do some good. It’s a community of compassionate, generous people coming together to make a tangible difference in our world by investing in the next generation. We are honored to be part of this movement.
SWITCHFOOT
Jon, Tim, Chad, Jerome